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YouTube Marketing: The Ultimate Guide in 2022

YouTube Marketing: The Ultimate Guide in 2022

If you’re looking to get into video marketing, there’s no better channel than YouTube. It’s the second most visited website on the entire internet, with over 2 billion users, has virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into YT marketing. Before going deep into the topic let’s just understand what it exactly is.

What Is YouTube Marketing?

YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YT ads. Whether it’s advertisements, video pitches, or branded content, the market for video content is booming. The surge in demand for video has made YT one of the most effective marketing tools around. YT content helps brands attract more viewers and serves as a place to engage with their customers.

Is YouTube Marketing That Important?

Well, you might find it difficult to convince yourself that YouTube marketing is after all the latest trend and the most recent marketing strategy that companies are using. In that case, let me give you some astonishing stats that would definitely persuade you to switch over to the wonderful platform. Simply put, YouTube and video, in general, is already huge. And it’s getting bigger by the day.

  1. YouTube is the 2nd most-visited website in the world
  2. 2 billion people log in to YouTube every month
  3. 68% of YouTube users state that videos help them make a “purchasing decision”
  4. The number of SMBs advertising on YT has doubled over the last 2 years

Further, let’s quote the reasons and the benefits that have been witnessed by companies who have been using YT marketing.

1. Reach A New Audience- Let’s start with the basics. If you don’t currently have a YT channel, you will be tapping into an entirely new audience by getting one. Billions of people use the site for all kinds of purposes, and while some of your customers may prefer their information in written form, there will be others partial to a video or two. It’s also free to upload videos to YT, which means you can be broadcasting to that potential audience of billions without paying a dime for the privilege.

2. The SEO Boost- As noted earlier, because Google owns the platform, YouTube gets preferential treatment when it comes to the search engine’s ranking system. Many use YT as another way of really asserting themselves on the first page of Google - a key aim for musicians and public figures, as well as companies that attract a fair amount of direct traffic. So, you see how YT marketing is going to help you in expanding sales with minimal amounts of effort.

3. More Engaging Than Older Forms Of Media- YT is becoming a more powerful form of communication, and more engaging than other types of less dynamic ads. People enjoy watching videos. It is effortless for the viewer, and often entertaining. Hence YouTube marketing is a great way to connect with your viewers and provide more of a personal, hands-on feel than traditional marketing. Engagement is key to the success of your marketing campaign. Platforms that display video content offer multiple layers of engagement. Beyond viewing the video, YT offers marketers several different ways to connect with their audience. For example, viewers are able to leave feedback and comments on the videos. This allows viewers to interact not only with each other but also with the company. This opens a line of communication between the customers and the company, which enables them to converse and form a degree of trust and connection.

How To Start YouTube Marketing

So, how do you promote your business on YouTube? This section will look at the steps involved in setting up your YouTube marketing campaign.

1. Create A YouTube Channel For Business- Start by opening a Brand Account on Google. You can create a YT channel with your regular Google account, but if you do, only you can access it. Plus, the account will be under your name and depending on your settings, may connect viewers to your personal email address. With a Brand Account, multiple authorized users can log in simultaneously. Even if you don’t need this right now, it’s a good option to keep available as your business grows. With a Brand Account, you can also open and manage multiple YouTube channels.

2. Learn About Your Audience- If you’re just starting out on YouTube, set aside some time to learn about YT demographics. This includes quantitative data, like where the majority of users live, predominant age range, and viewing preferences. If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. This analysis is very important for YT marketing and might prove to be useful even if not in the beginning.

3. Research Your Competition- Competitive analysis. Like any platform, YouTube is a competitive space. By conducting an audit of competitors, you can see how your channel measures up and identify opportunities.

4. Optimize Your Videos To Get Views- YouTube is a video search engine. Like Google—which happens to own YT —videos results are ranked by titles, keywords, descriptions, and other factors. Then there’s the YouTube recommendation algorithm, which determines 70% of what people watch. Optimize your videos so that they stand the best chance to show up in search results and get more views.

5. Analyze And Adapt- With your YT channel up and running, it’s time to start measuring your success. And failures. Getting YT marketing right involves testing and experimenting. Not everything will work, and that’s okay as long as you learn from it. Use YouTube Analytics to monitor the growth of your channel and track the performance of your videos. When you publish a new video, keep an eye on the stats for an enhanced YouTube marketing experience!