The Complete Guide On YouTube Tags And How To Use Them In Your Videos
YouTube is the second-largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the simplest video ever, you must remember that an algorithm dictates which videos YouTube will serve to its audience -- and which ones it won’t.
Like its parent company Google, YouTube relies on keywords to help its algorithm determine which videos are most relevant to a user’s search. One form of keywords you might find within YT is tags. In this article, we’ll learn more about tags for YouTube videos and how you can use them effectively.
How To Optimize Videos For A Non-English Speaking Audience?
1. Know The Location Of Your Audience
Go to YouTube Analytics and determine the whereabouts of your viewers. To do so, log in to Creator Studio and go to Analytics. Then go to the Subscribers section to track the location of your audience.
Tracking the location of your audience will help you to curate your marketing strategies. For example, if you get a lot of viewers from a particular location, then you can create and promote your content targeting that specific area. Moreover, if you need to display ads about your brand, then you can just target the location where you get most of your viewers.
Additionally, there are many viewers who do not understand English. But the problem is that YouTube’s algorithm is not biased towards a particular language. It can recommend your video even to people who don’t know the global language.
2. Translate The Captions
From YouTube Analytics, you will easily find out the countries you get the most views on your content. Through this, it will become extremely smooth to target a non-English speaking audience. The best trick here is to translate the video subtitles into the original languages of those countries. Now, there are two ways to achieve this.
First, you can take the help of YouTube’s built-in translation tool to translate the captions. This is very simple to use but there is a huge drawback regarding the quality of the outcome. You cannot trust the system to produce 100% error-free content.
The second better way is to use a professional approach. Here you are supposed to hire a professional who can effectively translate your content to the viewers without any error. This method is of course not free so if you are tight on budget then consider the former approach. But if you can afford professional translation services, then nothing can be better than this,
3. Translate The Title And Description Of Your Channel
To gain international exposure on your channel, you cannot just rely on using only one language for your channel. For global views, you need to communicate with your audience in their language. In order to do so, you should translate the channel description into a language that they can understand.
Moreover, the whole process will prove to be a boon for your channel. It will have a positive impact on YouTube SEO. The keywords in the description will help your content to target a non-English speaking audience and will also help it to push higher on the search results page. Additional target languages will add a lot of benefits to expand your reach to a wider audience.
4. Use The Language Of Your Viewers While Replying To Them
In order to be successful on any social media platform, it is mandatory to establish a good bond with your fans or followers. YouTube is no different. The success rate on this platform is basically based on the quality of your content and the relationship you have with your subscribers.
If you respond to the comments in their language then it makes them feel that they are a part of a community. They feel close to you and will not hesitate to engage more with your content. Gradually this increases the views on your channel which in turn will bring many more new subscribers. Isn’t that great?
5. Localize The Links In The Description
Usually, top YouTubers direct the viewers to sites in English but if you use localization, then you can easily provide valuable content to the users who do not even understand English.
Localizing links is important because it shows to the clients that you are very thoughtful of them. It will be easy to target a non-English speaking audience. So when you localize links to redirect them to sites in their language then you can easily reach a wider audience who can undoubtedly become your permanent subscribers in near future.
6. Use A Video Scheduling Tool
A video scheduling tool helps you to create and upload your video beforehand but publish it later according to the time zone preferred by you. This is actually the best tool if you want to maintain consistency on your channel.
When you want to post videos, you cannot just do it randomly if you want to reach outstanding results on this platform. One of the best tips followed by the majority of successful YouTubers is to post videos according to the time favored by your audience. Video scheduling tools can help you to figure out the best upload time in different time zones.
To Sum Up
As we already discussed, competition on YouTube is tremendously fierce. Hard work alone won’t help you to accomplish your goals. You need to work smart. By following all the tips and tricks mentioned in the article, you will be able to successfully target a non-English speaking audience and increase viewership on your channel.