How To Use YouTube Analytics To Grow Your Channel In 2022
Are you curious to know which videos are performing well and from where most of the viewers are coming from? Do you want to understand your audience?
If yes, then you can get to know better actionable insights through YouTube Analytics. While creating engaging content, check the Analytics to know the metrics about the audience demographics, traffic source, general report, watch time, audience report, and engagement report.
Note the keywords that people use to find your channel and videos. It will help you to refine the content and optimize with a proper strategy to encourage the audience to keep watching to get desired results. If you are an expert in analyzing the analytics for the channel then you can follow an effective strategy to grow likes, comments, shares, and subscribers.
In the analytics section, you will get detailed ideas on which lengths of videos are working best on your channel. Many creators buy YouTube subscribers organically from trusted sources.
In this blog, we will discuss the various aspects of YouTube analytics to grow your channel.
Why Is Measuring YouTube Analytics Important?
Before going into depth, we just have to know the importance of analytics. YouTube is an unpredictable competitive platform to produce quality videos and you can optimize the channel to get multiple benefits such as:
- You will get to know the well-performing videos in terms of views, watch time, and engagement
- Which type of Content themes are relevant for the target audience. (Think: how-to videos, tutorials, webinars, etc).
- You will get to know what external websites and other sources are driving traffic to your channel.
- It will help you to understand what keywords are helping your content to increase the views and ranking.
- You will also get to know the behaviour of your audience and when they usually drop off from watching your content.
In short, if you follow all the best strategies, then this article will help you to know the roadmap of YT analytics.
A Detailed Explanation Of YouTube Analytics
How To See Channel Analytics On YouTube?
You have to follow all the steps that are given below.
Step 1- Sign in to your YouTube account.
Step 2- Click on the Analytics section on the left-hand side.
Step 3- Now select the videos for which you want to see the insights such as overview, reach, engagement, audience.
You can visit another category to explore the different metrics
Step 4- Check the top right corner, click on Advanced Mode. From here you will get much more detailed metrics of your video.
Step 5- From Advanced Mode, you can compare the performance of the channel per year.
What Metrics Should You Need To Track And Measure The Progress?
1. Watch Time
This YT analytics metric represents the duration for each video that has been watched by the audience. This helps the creators to know whether the content is beneficial for the viewers or not and whether they are interested in watching the videos or not.
It helps you to decide the topic of the content before creating it. A great number of watch time means viewers love to consume your content.
2. Subscribers
It is one of the important YT analytics metrics that determine the overall growth of the channel. This feature allows you to know the increment of your subscriber’s count and also about those who unsubscribed from your channel.
If the number of subscribers increases organically then it means your channel has quality content. You should also analyze the activity of the topic to understand which content encourages the audience to subscribe and unsubscribe to your channel.
3. Views
The YT analytics metrics help you to know the total number of times your videos are watched by the viewers.
You can create the new video topics by analyzing the previous topics that have the maximum number of views. Select the videos and analyze the engagement rate on your channel in terms of like/dislike, share, comment, etc.
By analyzing these techniques and optimizing the channel to acquire more views will increase the engagement rate on your channel.
4. Audience Retention Report
This metric allows you to know whether viewers are sticking to your content or not. You can look for well-performing content on your channel. You can understand audience retention and which part of the content is more popular.
YT pays close attention to the first 15 seconds of each video in which most of the audience drops off. So try to make the first few seconds engaging and visually appealing. It will help you to grow your YouTube channel easily.
5. Demographics
This metric will give you deep insights to know the age, gender, and location of your audience and their interests. Analysis of the demographics will help you to create quality content for the audience in which they are interested. This strategy will help you to attract a new audience to your YouTube channel.
6. The Video-Sharing Report
In the YouTube Analytics section, it will give brief ideas to know how many times your videos have been shared on other social networking sites.
Sharing YT videos is one of the key points to grow your channel because it attracts new visitors to your YT channel.
7. Engagement Metrics Such As Likes / Dislikes, Shares, Comments
Likes / Dislikes and the number of comments will give you real ideas to know how the audience feels after watching the videos.
These metrics are crucial to know the overall engagement on the YouTube channel in terms of likes/dislikes, comments, and shares. It will give a clear insight into the channel. New viewers decide to watch your videos after considering these engagement metrics.
8. Traffic Sources
It will give you a real insight into how people visited your YouTube channel. They usually find the YouTube videos in SERPs results and from social media platforms.
When you know the source of traffic on your YouTube channel, then you can use proper YouTube SEO to grow your channel. It is recommended to check the YouTube analytics on a monthly basis to get detailed information.
I hope, after going through this article, it will help you to know the best ways to use YouTube analytics to grow your channel from scratch.